Hello Crafts ‘n things friends! It’s Jill Cornell with you today, and I am continuing my blog series where I interview a kit club owner. It’s a great way to learn more about these scrapbooking and paper crafting clubs plus have the opportunity to win that month’s kit!
Today, we’re going to meet Christine Drumheller, the owner of Cocoa Daisy.
1) When did you start your kit club? And what made you decide to go into business?
Cocoa Daisy was founded about seven years ago by Tricia Canonico. I first joined Cocoa Daisy, as a subscriber, in 2007.
I tried out when Cocoa Daisy had a Design Team call, made the team, and about six months later, Tricia asked me to start creating the project kits. I loved coming up with ideas for the project kits and putting them together! Soon I was joining Tricia on her trips to CHA, so I got a good idea of how much work goes into putting together the main kit. Well, fast forward to 2010. I found myself having to leave my marriage of 11 years, with no work history for the last eight because I’d been a stay-at-home mom. At that time, Tricia happened to be pregnant, moving to another state, and planning to close things down here at Cocoa Daisy. I approached her and said I wanted to do it! I was terrified… leaving a marriage, moving in with my parents, and starting a business all at the same time. That was the worst, most stressful summer of my life! But, I knew I had to give it a try because it was the perfect scenario for me. I’d be doing something I love and I’d also be home with the boys.
My background in graphic design from before I became engaged, including 10 years’ experience as a Composition Manager, gave me the confidence to jump in and pray that God had placed this opportunity in front of me for a reason.
It’s been an amazing three years! Learning as I go, always trying to make changes and improvements, working to get the kits out on time and to give my 100% to customer service has been more than stressful at times, BUT I wouldn’t change a thing!
2) Do you offer subscriptions? What does a subscription entail?
Yes, we offer subscriptions! We offer 6 month subscriptions to our Main kit, which is more for the traditional paper crafter/scrapbooker, we offer a Day in the Life kit subscription for those that enjoy working in a project life style format and we also offer a Stamp subscription which is the perfect accompaniment to our other subscriptions or for anyone who enjoys stamping. We also offer a 3 month subscription option, where you can sign up for 3 months by paying for all three months in advance with no auto renewal. It’s a great option for those wishing to give a kit club a try or if you are concerned about committing for 6 months.
When you sign up for a subscription you are guaranteed the monthly kit, early access to any add-ons or special project kits and all your add-on purchases will ship free with your subscription. We are also running a special promotion right now, subscribe to either the Main kit or Day in the Life kit and receive a free “Orion” or “Milky Way” November add on. New subscriptions will begin with the November kit.
3) Do you offer a one-time purchase option?
Yes! You can purchase the main kit or the Day in the Life kit as a single purchase. You can also purchase any of the stamps from our Stamp Subscription as single purchases.
Here is an example from Christine Drumheller:
4) Do you ship internationally?
Yes we do, Main kit shipping to Canada is $13.50 all other international is $20.00; Day in the Life kit shipping to Canada is $9.00 all other international is $14.50
5) Do you offer add-ons?
Yes. Every month we offer two main add-ons and a patterned paper add-on that coordinate with the Main and Day in the Life kits. Our Day in the Life kit can also be ordered as an add-on. We offer a monthly Project Art kit add-on for those that enjoy mixed media/art journaling. Occasionally we offer special project kit add-ons, like this month we have a Christmas Day in the Life kit to help you record your Holiday moments in the project life format and we also have a Document December mini album kit.
6) What does a typical kit look like (i.e. how many sheets of cardstock? patterned paper? alphabets? embellishments)? Describe it for us.
Every Main kit has 8-9 sheets of patterned paper, 4 sheets of cardstock, 1-2 alphabets and lots of embellishments! Rather than include just a couple full packs of embellishments we prefer to create goodie bags for each kit with a wider range of embellishments. Each kit also includes a 3×4 custom letterpress card and stamp or stamp set.
Every Day in the Life project life kit has 12 exclusive cards designed by Stephanie Wheeler, 12 cards designed by Eve from Evalicious, 4-6 4″x6″ cardstock and/or lined cards, exclusive stamp set, flair, wood veneer, two 3″x4″ letterpress cards, at least one alpha sheet, and various other embellishments.
Here is a card example from Christine Drumheller:
7) What sets you apart from the competition? Do you offer exclusives?
Our kits are very cohesive and being the mom of boys I try very hard to make sure that each month’s kit is “gender neutral”. The paper and embellishments can work together in a number of different ways which gives our kits great versatility. The other thing that sets us apart is our excellent customer service. I value each and every one of my customers and strive to give them the consideration and service that I would expect. People work hard for their money and I want to make sure they feel good about spending it at Cocoa Daisy. I want each customer to enjoy opening their Daisy box when it arrives on their doorstep
Yes, we have exclusives! In fact this month’s kit includes the most exclusives we have ever had in a kit. We are now designing our own patterned paper and each kit has two sheets of exclusive Cocoa Daisy paper in it, we have an exclusive 3″x4″ beautiful letterpress card, flair (this month it is from Panda 8 Designs), a set of page tabs from Evalicious, wood veneer, stamp set, and this month we even have a gorgeous 6″x6″ custom stencil from Crafter’s Workshop which coordinates perfectly with the kit.
Here is a look at the Day in the Life kit:
8) Do you appeal to a wide range of papercrafters? Who is your audience? (Scrapbookers, project lifers, card makers, altered and mixed media artists?)
We have something for everyone! Our Main kit can really be used for everything but is primarily for those who choose to scrapbook in the traditional format. Our Day in the Life kit is perfect for anyone who prefers to scrapbook in a project life format. For our mixed media customers we offer a Project Art Starter kit, perfect for anyone wishing to pursue art journaling (the Starter Kit even includes admission to Ronda Palazarri’s introduction to art journaling class) and then each month we offer a different Project Art add on. And for card makers and stampers we offer either a stamp subscription which includes three different stamp or stamp sets each month.
9) Do you have a design team? How can subscribers and others find inspiration with your kit?
We have an amazing design team! We have design team members that create in all these styles; clean and linear, messy and artsy, lots of layers, project life, art journaling, mini books, a little bit of everything really. We always post lots of great ideas on our blog, Facebook, instagram and of course on our message boards. In fact, we just had our annual online crop this last weekend and the Design Team out did themselves with all the challenges, examples and classes that were posted. You can check out the challenges and classes here.
Here is an example from design team member, Alissa Fast:
10) Link us up with your website, blog, Facebook, Pinterest, Twitter, Instagram, etc.
We are thrilled to offer our November kit “Stargazing” to one of your readers. Thank you Jill for inviting us to be a part of your blog post and letting us share a little bit about Cocoa Daisy!
And now the giveaway! To enter, leave a comment on this blog post by 3:00pm EST on December 2 for a chance to win November’s Cocoa Daisy “Stargazing” Kit. The winner will be announced on December 3rd.
Jill Cornell from Blessed Scrapper (www.jillcornell.blogspot.com)